License your brand when a partner already has the stores, staff and systems and you mainly lend the name. Franchise it when the experience depends on an operating system you must teach, supply and audit. Here is how to choose, and what the Trent and Caffe Nero deal shows about control.

To franchise your business from Pune, prove one outlet makes money at Pune costs, write the system down, protect the trademark, plan each outlet's Maharashtra registrations, fire NOC, FSSAI and GST, and open your first franchises close to home before you chase show leads.

To franchise your business in India, prove a trained outsider can run one outlet, protect your trademark, choose a model and fees, write the manual, prepare an agreement for a lawyer to finalise, then select franchisees and open close to home before you scale.