The Franchise Insiider was born from a simple frustration: too many brands were getting franchise advice that sounded good in a PowerPoint but fell apart in the real world.

In 2014, Dhinal Baxi and Sameer K. Dessai — both with corporate and banking backgrounds and a deep entrepreneurial instinct — decided to build something different. Not a franchise listing portal. Not a lead generation agency. A genuine advisory firm that would sit on the same side of the table as the brands it served.

Over the next decade, The Franchise Insiider grew into one of India's most respected franchise advisory firms — with 500+ franchise modules developed, 250+ franchise deals closed, and a network exceeding 100,000+ active franchise seekers across the country.

Today, The Franchise Insiider operates under Clevism Private Limited, headquartered in Ahmedabad, Gujarat — and is actively expanding its advisory footprint across India.

Our Mission

To be India's most ethical franchise advisory firm — helping brands grow through franchising with honesty, structure, and strategic depth that creates lasting value for franchisors, franchisees, and the communities they serve.

Our Vision

To become India's #1 franchise advisory firm by 2028 — redefining what it means to receive franchise guidance in a country where the franchise sector is set to grow to ₹140 billion by 2030.

Leadership Team

Dhinal Baxi, Founder

Strategic business leader helping brands scale through structured franchise framework, turning growing businesses into scalable, sustainable, and expansion-ready enterprises