India Franchise INDEX · Edition 1
The Insiider Index
India's first independent reading of how entrepreneurs really think about franchising: what they trust, what stops them, and what they will pay for.
What we measure
dimensions · 18 + 12 questions
Headline findings
What the Index will publish
Figures are published once the edition closes. Every respondent receives the full report by email on release.
The Insiider Index
Four minutes. Eighteen honest questions.
Answer for yourself, not for how you think a franchise should work. There are no right answers; the Index is more useful when it is true.
About you
Where are you based?
Pick one
Last step
Where should we send your Franchise Profile and the report?
We call only if you ask us to. No brand will ever be pushed on you.
The Barometer
One national reading, four regional cuts
The Index publishes once a year. Each regional edition releases when it crosses 250 responses, so Gujarat and Maharashtra will likely read first. Request a report and you receive it the day it releases.
Report request
Get the Insiider Index report for your region, plus the national summary, the day it releases.
Reserved. You'll get the report the day it releases.
DB Break-even Check
Will this outlet actually pay back?
Brand owners: test the numbers you're about to put in a franchise proposal. Seekers: test the numbers a brand has shown you. Figures are in rupees; the example below is a 600 sq ft QSR, not a client's data.
Payback inside two years with a healthy margin. This is a number a franchisee can bank against. Now stress-test it: cut revenue 20% and see if it still holds.
Full 36-month sheet
Download this model as an Excel sheet: your inputs, a 36-month cash flow that recalculates when you change a number, and sensitivity grids on revenue, fixed costs and royalty. Instant download.
Done. Your sheet has downloaded.