EURO India Fresh Foods, an FMCG and Food Retail brand, launched 5 COCO stores in Phase 1 after The Franchise Insiider built a complete franchise framework (DB-FF), a COCO store launch path, a direct retail sales system, and team hiring and training. The brand had product range and ambition to expand, but no franchise framework, retail sales system, or team structure to execute it.
TFI delivered a ground-up build: COCO expansion model, "Break the Rules" retail sales strategy, retailer pull scheme and margin structure, hiring framework with a 2-stage interview process, and sales team KPI and training. Published outcomes: 5 COCO stores in Phase 1, 1 full franchise framework, a 0-to-1 sales team hired, trained and running, and a direct retail sales system activated.
The challenge: product range and ambition, no expansion engine
EURO had product range and ambition but no franchise or expansion model, structured retail sales approach, team hiring framework, onboarding or training process, or Gujarat market-entry strategy. Without those systems, expansion stayed a plan on paper. TFI diagnosed the missing model, sales system,
Results: 5 COCO stores launched in Phase 1; direct retail counters activated and selling; sales team hired, trained, and deployed; franchise-ready documentation complete; roadmap for Phase 2 expansion. Delivered stats: 05 COCO stores, 01 full franchise framework, 0-to-1 team hired/trained/running, and direct retail sales system activated. COCO proof matters: before selling franchises at scale, a brand should be able to run the store itself.
What brand owners can learn
Framework before franchise sell. Use COCO as proving ground. Build retail sales, not only SKUs: strategy plus retailer pull and margin structure turns range into activated counters. Hire with stages and training. Write market entry as strategy. Measure stores, framework, team, and retail together.
FAQs
What did TFI do for EURO India Fresh Foods?
The Franchise Insiider delivered a Franchise Framework, COCO Store Launch, Retail Sales, and Team Hiring and Training, including COCO model, retail strategy, retailer pull and margin structure, 2-stage hiring, and KPI/training.
How many COCO stores did EURO launch with TFI?
5 COCO stores launched in Phase 1, 1 full franchise framework built, a sales team hired trained and running, and a direct retail sales system activated.
What is the COCO model in the EURO case?
COCO means company-owned, company-operated. The stores were the proving ground: own and run the unit before replicating it for partners. Five COCO stores in Phase 1 supported franchise-ready documentation and the Phase 2 roadmap.
Can an FMCG brand franchise without a retail sales system or team?
It can try and usually stalls. EURO had product range and ambition but lacked model, retail system, hiring, training, and market-entry strategy. Building these systems produced 5 COCO stores and activated direct retail. Product range is not expansion readiness. people, and market-entry structure before scale.
What TFI built
Under a DB-FF approach, TFI built a complete franchise framework around the COCO model: company-owned, company-operated stores as the proving ground before partners carry operating risk. TFI also designed the "Break the Rules" retail sales strategy, a retailer pull scheme and margin structure, a hiring framework with a 2-stage interview process, and a sales team KPI and training system.