Job Profile — Performance Marketer

For Odoo Recruitment · The Franchise Insiider (Clevism Private Limited)

1. Odoo Field Mapping (Recruitment → Job Positions)

2. Job Summary 

The Franchise Insiider is India's franchise advisory firm — we do not broker franchise deals, we build franchise systems. Our Virtual Franchise Sales Office (V-FSO) runs the entire franchise sales channel for the brands we advise, and paid media is the top of that channel.

The Performance Marketer owns every rupee of ad spend that enters this business — both for TFI's own brand acquisition and for the client brands whose franchise expansion we run. This is not a role about impressions, reach, or vanity dashboards. It is a role about qualified franchise enquiries at a defensible cost per lead, tracked end-to-end from the ad click to the signed franchise agreement inside our CRM.

You will be judged on lead quality, not lead volume.

3. Key Responsibilities 

A. Campaign Ownership

• Plan, launch, and manage Google Ads (Search, Performance Max, YouTube, Display) and Meta Ads (Facebook & Instagram) campaigns for TFI and for multiple client brands running under V-FSO engagements.
• Manage parallel ad accounts across different industries — F&B, retail, healthcare, education, jewellery — each with distinct investor profiles, ticket sizes, and territory targets.
• Build and maintain audience segments for franchise investor targeting: HNI/investor intent, business-owner lookalikes, city and territory-level geo-targeting, and remarketing pools.

B. Franchise Lead Generation

• Generate franchise enquiries that meet TFI's qualification standard — investors with genuine capital capacity and territory intent, not casual browsers.
• Design and test lead capture assets: landing pages, lead forms, instant forms, WhatsApp click-to-chat, and call-only campaigns.
• Continuously improve lead quality by feeding CRM disqualification data back into targeting, creative, and copy.

C. Funnel & Conversion Optimisation

• Own the full paid funnel: ad → landing page → form/WhatsApp → CRM → tele-calling → qualification → advisory call.
• Run structured A/B tests on creatives, headlines, offers, landing pages, and form structures. Document every test and its result.
• Work with the design and content teams to brief creatives that speak to franchise investors, not consumers.

D. CRM, Tracking & Reporting

• Ensure every lead lands in Odoo CRM with correct source, campaign, medium, and content attribution — no untracked leads, ever.
• Maintain conversion tracking, pixels, offline conversion imports, and server-side tracking where required.
• Publish a weekly performance report to the Founder and to client brands: spend, leads, cost per lead, cost per qualified lead, lead-to-call rate, and lead-to-deal contribution.
• Own the monthly budget plan and reconcile actual spend against it.

E. Client-Facing Contribution

• Present campaign performance directly to client brand founders during V-FSO review calls.
• Contribute paid-media inputs to the franchise sales funnel design during the Deploy and Track stages of the DB-7™ Method.

4. Must-Have Requirements 

• 1–2 years of hands-on performance marketing experience with direct ad account ownership (not an assistant or reporting-only role).
• Demonstrable working knowledge of Google Ads — Search campaign structure, keyword match types, negative keyword management, Quality Score, bidding strategies.
• Demonstrable working knowledge of Meta Ads Manager — campaign/ad set/ad hierarchy, Advantage+ vs manual, custom and lookalike audiences, Pixel and Conversions API basics.
• Practical understanding of a lead-generation funnel — able to explain, unprompted, the difference between a lead and a qualified lead, and why cost per lead alone is a misleading metric.
• Comfort with CRM-based reporting and UTM/source attribution discipline.
• Working knowledge of Google Analytics 4 and Google Tag Manager.
• Strong spreadsheet ability — able to build a spend vs. lead vs. CPL tracker without being asked.
• Professional written and spoken English; Hindi and/or Gujarati is an operational advantage for lead-quality feedback loops.
• Willing to work full-time from our Ahmedabad office.

5. Good-to-Have

• Prior experience in high-ticket / considered-purchase lead generation — franchise, real estate, financial services, B2B, or education.
• Experience running ads for multiple client accounts simultaneously (agency background).
• Exposure to Odoo CRM or any structured multi-stage sales CRM.
• Landing page building (Elementor, Webflow, Unbounce, or similar) and basic CRO instinct.
• WhatsApp Business API / automation flow familiarity.
• LinkedIn Ads and programmatic/native experience.
• Basic creative literacy — able to storyboard a video ad or mark up a static without a designer holding your hand.

6. Performance Indicators — First 12 Months

Ongoing metrics owned: Cost per Lead · Cost per Qualified Lead · Lead-to-Connect Rate · Lead-to-Advisory-Call Rate · Return on Ad Spend (deal-linked) · Attribution Completeness (target: 100% of leads source-tagged).

7. Who This Role Is Not For

We would rather leave the seat empty than fill it wrong. Please do not apply if:

• You measure your work in reach, impressions, likes, or "engagement".
• You have only run boosted posts and consider that Meta Ads experience.
• You need a manager to tell you what to test next.
• You are uncomfortable being held to a number every single week.
• You want a remote or hybrid arrangement.

8. Screening Questions 

Auto-screen (application stage)

Total years of hands-on paid media experience: [0–1 / 1–2 / 2–3 / 3+]
Have you personally held login access to and made changes in a Google Ads account? [Yes / No]
Have you personally built a Meta campaign from scratch in Ads Manager (not Boost Post)? [Yes / No]
Highest monthly ad budget you have personally managed: [< ₹50k / ₹50k–₹2L / ₹2L–₹5L / ₹5L+]
Are you able to work full-time from an Ahmedabad office? [Yes / No]
Notice period: [Immediate / 15 days / 30 days / 60 days+]
Current CTC and expected CTC: [text]

9. What We Offer

• Direct ownership of live budgets from week one — no shadowing period, no "learning phase" excuses.
• Exposure to franchise expansion strategy across multiple industries and client brands.
• Access to TFI's internal frameworks — the DB-7™ Method, the DB Franchise Framework, and V-FSO sales systems.
• Direct working proximity to the Founder & MD.
• A firm that turns away 6 out of 10 prospective clients on ethical grounds — the same standard applies to how we treat our team.

Apply: hr@thefranchiseinsiider.com · WhatsApp 90999 93399 The Franchise Insiider — a Clevism Private Limited company · Ahmedabad