Thorat’s Success Story
Thorats is a dynamic and quickly growing food brand in India that is committed to serving their customers delicious, high-quality food.
Mr. Dipack Thorat established the well-known Maharashtra brand Thorat's. When it comes to business, he is famous for his entrepreneurial drive and forward-thinking leadership.
Mr. Throat began his entrepreneurial journey with a temporary Chinese food stand in a crowded parking lot. He eventually opened a small dhaba in Mulshi, his hometown, and ran it profitably for a long time. After that, he aimed to push himself further as his confidence and experience grew; eventually, he had the brilliant idea for Thorat's Food. It was here that he laid the groundwork for what would become Thorat's Baarbeque Misal.
There are now more than 30 Thorat's Baarbeque Misal across Maharashtra.
Thorat's has successfully built a thriving business empire through his determination and perseverance, earning customer appreciation and trust. Thorats has become a well-known brand in the industry due to its unwavering dedication to flavor, excellence, and customer satisfaction.
How The Franchise Insiider Came into the Picture
The Franchise Insiider (TFI) stepped in to help Thorat’s expand its reach and scale its franchise model. We took a careful, data-driven, and brand-specific approach.
Understanding the Brand and Identifying Gaps
TFI thoroughly examined Thorats' current business model, pinpointing opportunities for optimization and strategic intervention to boost franchise success.
Lead and Sales Funnel Personalization
As a first step in crafting a unique plan for generating leads, we analyzed the competition extensively.
The next step was to streamline the process by designing a high-conversion sales funnel under the guidance of an experienced strategic sales head.
In addition, we set up location-specific marketing campaigns to bring in potential franchisees.
Lastly, we improved lead engagement and conversion rates by creating nurturing strategies.
The Results: A Quick and Successful Expansion
TFI achieved outstanding outcomes through its focused strategies and initiatives:
- Reached a cost per lead average of only Rs. 35.
- Successfully generated more than 500 high-quality new leads.
- Presented the franchise opportunity to over 45 prospective investors.
- Successfully closed 1 franchise deal, with 6 more in the pipeline.
- Built the groundwork for swift growth in several states.
How Thorats Stands Out in India
Thorats stands out for its exceptional food offerings, strong brand identity, and innovative approach to the food and beverage industry.
The Role of The Franchise Insiider in Thorats’ Growth
- Worked with Thorats to create a unique growth strategy.
- Started a highly effective franchise marketing campaign to reach the widest possible audience as well as attract potential investors.
- Updated the franchise module to make it more profitable and scalable while still benefiting franchise sellers and buyers.
Message for Aspiring Franchisees
The Thorats franchise model is well-structured, supported by a strong brand presence and expert franchise strategies, making it an attractive and long-term business opportunity. If you want in on Thorats' success story, now is the moment!
What’s Next for Thorat’s in India?
- Growth in strategic areas like Gujarat and Mumbai.
- Strategic franchise development will double revenues in the next year.
- Adopting a digital marketing strategy to increase franchisee interest and visibility.
Thorats and The Franchise Insiider have set the stage for a future of tremendous success and growth through their solid partnership.