Franchise Module Development work to Approach to launch a new Franchise Brand and Create a platform that allows for Scale. FMD Experts to Design, Build and Customise Franchise Programs for Business.
Here the main step that need to take business in to the franchise:
Business Readiness:
Ensure your business processes are well-documented and transferable.
Financial Planning:
Develop financial information, including franchise fees and obligations.
Operations Documentation:
Create comprehensive documentation for business operations.
Training Programs:
Develop training programs for new franchisees.
Support Systems:
Establish ongoing support systems for franchisees.
Franchise Agreements:
Work with legal professionals to draft comprehensive franchise agreements.
Launch and Support:
Officially launch the franchise and provide ongoing support to franchisees.
Thera are the Main 4 Types of franchise :
- COCO (Company Owned Company Operated): The company owns and operates the franchise units.
- COFO (Company Owned Franchise Operated): The company owns the franchise but delegates operations to franchisees.
- FOCO (Franchise Owned Company Operated): Franchisees own the units, but the company manages their operations.
- FOFO (Franchise Owned Franchise Operated): Both ownership and operations are in the hands of franchisees.
Rapid Growth:
Franchising accelerates expansion as franchisees invest their resources to establish and operate new units, facilitating widespread presence.
Risk Sharing:
Franchisees shoulder a significant part of the financial risk in opening and operating new units, lightening the burden on the franchisor.
Brand Recognition:
A larger number of franchise units lead to increased brand recognition, attracting more customers and elevating the overall brand reputation.
Global Reach:
Successful franchises can easily expand internationally, as local entrepreneurs adapt the concept to different markets while adhering to established brand standards.
Franchise Sales is different from Normal Sales of Phone, Car, Insurance Policy, it is a Sales of a Business and we will be a Representative of your Brand, right?
So we will hire a person who will be exclusively looking after your brand we will only train him/her and we will only provide him all the required resources for him.
Generate Leads:
Source potential customers through social media channels.
Create Awareness:
Utilize WhatsApp Broadcast and ChatBots to disseminate information and engage with leads.
Filtration:
Qualify leads based on their level of interest and suitability for your products or services.
Closure:
Engage with qualified leads to schedule meetings, presentations, and negotiations with the aim of converting them into customers.
Social Media:
Utilize social media platforms to announce the franchise sale. Share engaging content highlighting the business, its achievements, and the potential for a new owner.
Networking:
Inform your professional network and franchise industry contacts about the franchise sale. Request referrals and leverage existing relationships to spread the word.
Targeted Advertising:
Execute online advertising campaigns with a focus on specific demographics and interests. Platforms, especially social media, offer tools for precise audience targeting.
Incentives Offer:
Provide special terms to attract potential buyers, such as financing options, training packages, or other appealing perks that enhance the attractiveness of the franchise.
Franchise overview
Concise document outlining franchise history, mission, and values.
Social Media Campaigns
Targeted campaigns featuring franchise benefits, promotions, and spotlights.
Franchise Lead Generation
The process of attracting and identifying potential individuals or businesses interested in becoming franchisees. Here are key points for effective franchise lead generation.
Brand Strategy:
Create a unified digital marketing plan at the corporate level for consistent branding across all franchise locations.
Social Media Management:
Oversee official corporate social media accounts to ensure brand consistency. Support franchisees in managing their local profiles.
Paid Advertising:
Conduct centralized paid campaigns on platforms like Google Ads or social media to boost brand visibility. Provide franchisees with ad templates for local targeting.
Franchisee Collaboration:
Foster collaboration between corporate and franchisee marketing teams. Share success stories, best practices, and encourage feedback.
Local Partnerships:
Form partnerships with local influencers or businesses to extend the reach of digital marketing efforts in the community.
Digital Marketing:
Versatile and widely used, it encompasses strategies like social media marketing, email campaigns, and paid advertising, offering targeted and measurable campaigns.
Franchise Development Marketing:
Targets potential franchisees for network expansion, utilizing digital advertising and content marketing with a focus on franchise opportunities.
Influencer Marketing:
Brand reach, particularly on social media, through influencers who provide authentic endorsements.
Customer Loyalty Programs:
Promotes repeat business and customer retention by offering rewards or discounts to loyal customers.