About DOSBROS
DOSBROS is a brand known for its delicious and fresh Mexican dishes. They specialize in serving burritos, tacos, quesadillas, and bowls, all made with high-quality ingredients. The brand has 35 successful outlets in the US and Canada. Seeing the growing love for international cuisines in India, DOS BROS decided to bring their flavors to this vibrant market.
Their first Indian outlet opened in Ahmedabad, Gujarat, offering a mix of authentic recipes and a modern dining experience. But opening one outlet was just the beginning. The founders wanted to expand their reach across India and decided to explore the franchising model.
How The Franchise Insiider Came into the Picture
Expanding in a new country is a big challenge. It requires understanding local tastes, finding the right partners, and building a strong franchise system. That’s when DOS BROS approached us at Franchise Insider. They needed expert guidance to take their brand to the next level in India.
We started by visiting their Ahmedabad store. This helped us understand their processes, the quality of their food, and the support they provide to franchisees. After detailed discussions with their founders and team, we realized that DOS BROS had great potential, but their franchise model needed some adjustments to suit the Indian market.
Customizing the Franchise Model for India
India is a unique market. What works in the US may not always work here. At Franchise Insider, we focus on tailoring franchise systems to match local needs. For DOS BROS, we worked on the following areas:
Simplifying Operations*
Indian franchisees prefer systems that are easy to understand and manage. We streamlined DOS BROS’s processes to make operations simpler for franchise owners.
Affordable Investment Plans
We created franchise packages with flexible investment options. This made it easier for Indian entrepreneurs to join hands with DOS BROS.
Localized Marketing Strategies
India has a rich and diverse culture. To attract customers, we designed marketing campaigns that connected with local audiences while maintaining DOS BROS’s global appeal.
Training and Support
We emphasized training programs for franchisees and their staff. This ensured that every outlet delivered the same quality and experience that DOS BROS is known for.
The Results: A Quick and Successful Expansion
With these changes, we launched a focused sales funnel to attract potential franchisees. Our strategy worked wonders. Within just two months, DOS BROS awarded two new franchises in Gujarat. These franchisees were excited to bring this unique dining experience to their cities.
This success marked a significant milestone for DOS BROS. From a single outlet in Ahmedabad, the brand is now on its way to building a strong presence in India.
Why DOS BROS Stands Out in India
Several factors make DOS BROS a great fit for the Indian market:
Love for Mexican Food: Indian food lovers are always open to new cuisines, and Mexican dishes like burritos and tacos have become very popular.
Affordable Dining: DOS BROS offers high-quality meals at prices that suit the Indian audience.
Vibrant Ambiance: Their outlets provide a fun and lively atmosphere, making it a perfect place for families, friends, and youngsters. .
The Role of Franchise Insiider
At Franchise Insider, we don’t just help brands grow; we partner with them to ensure their success. For DOS BROS, we brought our years of experience in franchising to the table. Our team worked closely with their founders, guided them through every step, and celebrated their achievements together.
Message for Aspiring Franchisees
If you are someone looking to start a business, franchising is a great option. With brands like DOS BROS, you don’t have to start from scratch. You get a proven business model, strong support, and the chance to work with a brand that customers already love.
What’s Next for DOS BROS in India?
The success of their first franchises in Gujarat is just the beginning. DOS BROS plans to expand further across India. With Franchise Insider by their side, the journey ahead looks promising. The brand is now looking for passionate entrepreneurs to join them and bring their exciting flavors to more cities.