Dos Bros, a Food and Beverage brand, closed 3 franchise deals in 5 months after The Franchise Insiider ran a vFSO (Virtual Franchise Sales Office) plus franchise deal closures, POS data analysis, and sales growth planning. The brand had two running outlets and plans to franchise, but no system to close deals - and key hours were underperforming.
TFI built franchise sales outsourcing with FET screening, hourly and product-wise POS visibility, outlet-specific action plans, and a dead-hour product strategy. Outcomes: 3 franchise deals closed, 5 months of vFSO services, 2 outlets with improved sales, and revenue uplift through data-led strategy.
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The challenge: two outlets, franchise ambition, no close system
Dos Bros needed a franchise sales engine and a data-driven plan to grow revenue at outlet level. Founders and franchisees need a screened pipeline, a defined process, and proof that unit economics can be managed by the hour.
What TFI diagnosed
- No franchise qualification or sales process
- 11AM-1PM dead zone at both outlets
- Discounting rising, margins shrinking
- No product-wise or hourly sales visibility
- Delivery AOV lagging behind dine-in
What TFI built for Dos Bros
Delivery centred on vFSO, Franchise Deal Closures, POS Data Analysis, and Sales Growth Planning. vFSO gave Dos Bros a virtual franchise sales office for process, pipeline, and closures. FET screened leads before deep sales effort. Hourly and product-wise POS analysis made dead zones, product mix, and channel gaps visible. Each outlet got a one-month action plan, and TFI designed the "Beat the Heat" lemonade range for the 11AM-1PM dead zone.
Results: 3 deals in 5 months, outlets improving
- 3 franchise deals closed in 5 months
- "Beat the Heat" lemonade range launched
- Morning hour sales started recovering
- Data-led decisions replaced guesswork
- Measurable sales uplift at both outlets
Delivered stats: 03 franchise deals closed; 05 months providing vFSO services; 02 outlets with improved sales; revenue up through data-led strategy.
What brand owners can learn
Close system before volume. Use FET-style screening. Read POS by hour and product. Plan each outlet, not only the brand. Fix dead hours with product, not only discounts. Measure deals and outlet lift together. Franchise sales without outlet truth multiplies weak units.
Soft next step for founders
If running outlets have franchise ambition but no qualification process, hourly POS truth, or dead-hour plan, start with process and data. Take the Franchise Eligibility Test (FET), explore vFSO and DB-FF, or contact The Franchise Insiider.
FAQs
What did TFI do for Dos Bros?
TFI delivered vFSO as full franchise sales outsourcing, used FET for lead screening, ran hourly and product-wise POS analysis, built outlet-specific one-month action plans, and designed a new product strategy for dead hours.
How many franchise deals did Dos Bros close with TFI?
Published delivered stats are 3 franchise deals closed and 5 months of vFSO services, with 2 outlets showing improved sales and revenue up through data-led strategy.
What is vFSO in the Dos Bros case?
vFSO (Virtual Franchise Sales Office / V-FSO) meant full franchise sales outsourcing: process, qualification, pipeline, and deal closures while POS analysis and growth plans improved existing outlets.
Can an F&B brand franchise while outlets underperform key hours?
It can try and usually fails. Fixing franchise qualification and POS-led hour strategy together produced 3 deals in 5 months and measurable sales uplift.